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As your marketing consultant, I
help you understand consumer behavior in your particular industry. My
experience in survey and experimental design can help you to understand your
current markets and target new ones. My consumer research can assist in
pricing strategy, inventory control and staffing.
Sample Projects: Marketing Research for
INCAMS and Fairfax Electronics
In 2000, I
performed feasibility studies for several new, proprietary products for
INCAMS,
Inc. The studies included analysis of marketing data, production capabilities,
economic conditions and competition. Recently, I have been analyzing
community level demographic data to target a newspaper advertising campaign for Fairfax
Electronics.
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